2015 Main Street Festival Returns in Full Force!

The Heritage Foundation is pleased to announce Xfinity as the title sponsor of Main Street Festival 2015. Scheduled for April 25-26, the Xfinity Main Street Festival is downtown Franklin’s premier celebration of spring, closing Main Street to traffic from First to Fifth Avenues for a full weekend of arts and crafts, music and dance, children’s activities, food and fun. Xfinity Main Street Festival will run from 10 a.m. – 10 p.m. on Saturday, April 25, and from 11 a.m. – 6 p.m. on Sunday, April 26.  Admission is free.

“We are thrilled to welcome Xfinity as the title sponsor of this year’s event,” said Mary Pearce, executive director of the Heritage Foundation of Franklin & Williamson Co.  “This is a relationship that has been developing for a while, and we are so happy that it has culminated in this title sponsorship. Franklin’s reputation as a destination to shop, eat and play is a natural fit with Xfinity’s entertainment brand.  With their support we are able to offer an even better lineup of entertainment for the whole family at the Xfinity Main Street Festival.”

“We are proud to be the title sponsor for the 32nd annual Main Street Festival in Franklin,” said Sara Jo Walker, Director of Public Relations for Comcast. “Comcast has been dedicated to investing in technology infrastructure in Franklin and Williamson County for many years, but this sponsorship underscores our ongoing commitment to the community as well.”

The centerpiece of Xfinity Main Street Festival is a juried arts and crafts show featuring some 200 vendors with original and hand crafted wares. Original paintings, pottery, jewelry, furniture, woodworking, ornamental iron, stained glass, photography, home and garden accents, leatherwork, and much more will be showcased on Main Street from First to Fifth Avenues. Arts and crafts will be on display from 10 a.m. – 7 p.m. on Saturday, and again from 11 a.m. – 6 p.m. on Sunday

Free entertainment will be offered continuously on two stages. The Xfinity Stage on the Public Square will feature local bands playing a variety of genres: Indie, Country, Rock, Bluegrass, Gospel and more. Eric Heatherly and his “Goats of Kudzu” will headline a Saturday night street dance on the Public Square from 8:30 – 10 p.m. The Heritage Stage located on Fourth Avenue North will feature a variety of local dance groups, including the Ann Carroll School of Dance, Tommy Jackson’s Rocky Top Revue and the Nashville Ballet.

A beer tent on Fourth Avenue South will feature pub-style entertainment such as karaoke and corn hole. A kids’ zone on Third Avenue South will offer a variety of inflatables, train and pony rides, a petting zoo, bungee jump and other activities for a small fee.

Returning this year is the very popular carnival component, located this year on Second Ave. N., on the Harpeth Square development site. Carnival activities kick off at 5 p.m. on Thursday.

Off-site parking and shuttle bus service will be available at The People’s Church on Hwy. 96 and Harlinsdale Farm on Franklin Road on both Saturday and Sunday. On Sunday, off-site parking will be available only at Harlinsdale Farm.  Shuttle service to downtown Franklin will be available for $1 per person per ride. Food, beverage, pets and non-folding strollers are not permitted on the trolleys.

For more information and a complete line up of entertainers, visit franklinmainstreetfest.com.

 


Main Street Festival Drives Nearly $3 Million in Economic Impact

Two-Day Attendance at 125,000, with 28% From Outside Middle Tennessee 

In its 32nd year, downtown Franklin’s Main Street Festival attracted 125,000 attendees and generated nearly $3 million in economic impact, according to a study conducted during the event in late April. The free street festival, produced by the non-profit Heritage Foundation of Franklin & Williamson County, has long been recognized as a favorite in the Southeast.

“We wanted to gauge the impact of what this festival means to Franklin and Williamson County, and this study has provided some important insight,” said Mary Pearce, executive director of the Heritage Foundation. “We’re very pleased by the findings, but not necessarily surprised – people from all over look forward to the Main Street Festival each year, and we’re focused on continually enhancing the experience.”

A survey of 432 respondents indicated that while the majority of attendees reside in Williamson, Davidson and Rutherford counties, approximately 28% came from outside the area, including states such as Alabama, Arizona, Colorado, Florida, Georgia, New York and Pennsylvania. A reported 12% stayed overnight while visiting the Franklin area, with 50% of those staying three nights or more.

Two-thirds of attendees planned to shop and dine with merchants on downtown Franklin’s Main Street, and also spent money with the dozens of arts and craft vendors at the festival. On average, overnighters spent $194.10 per person, with day-trippers spending $33.03 per person.

Demographically, 43 percent of the respondents (59% female) were between the ages of 35 and 54, while 30 percent were 55 or older and 27 percent were between the ages of 18 and 34. Festival attendees tend to have high annual household incomes, with 41 percent reporting making more than $100,000 per year. The average party size for festival attendees was 3.42.

Respondents overwhelmingly said they plan to return to the Main Street Festival in 2015. The Heritage Foundation produces other signature events throughout the year on Franklin’s Public Square, with 72 percent reporting having attended Pumpkinfest in October and 63 percent attending Dickens of a Christmas.

The study was conducted by Franklin-based Chandlerthinks, a research and marketing firm that developed the survey and analyzed the results.

“These findings underscore the importance of events like Main Street Festival to the economic and cultural vitality of downtown Franklin and all of Williamson County,” said CEO Steve Chandler. “Clearly, the Heritage Foundation is playing a critical role in the community.”


Main Street Festival Returns, April 26-27

The Heritage Foundation of Franklin and Williamson County’s 31st Annual Main Street Festival, presented by First Tennessee, will return April 26-27, 2014 to Historic Downtown Franklin, Tenn.  The event will feature more than 200 artisans and crafters, three stages for all-day entertainment, two blocks of children’s activities and two food courts.

The free two-day weekend event will run Saturday, April 26, from 10 a.m. to 7 p.m., with the Fourth Avenue street dance continuing until 10 p.m. on Saturday night.  All activities will re-open Sunday, April 27, from noon to 6 p.m.

More than 130,000 visitors are expected to attend the weekend that’s packed with family-oriented activities, non-stop musical entertainment and international flavors provided by the 20-plus food vendors.

Artisans and crafters will be selling handmade work, including original oil and watercolor paintings, pottery, jewelry, furniture, woodworking, ornamental iron, stained glass, photography, home and garden accents, birdhouses, leatherwork and much more.

In addition to a juried arts and crafts show projected to host more than 200 entries, the festival will offer two special areas of children’s activities on Third Avenue South and Third Avenue North.

Patrons will also enjoy live entertainment throughout the two-day event at any of the three stages: the First Tennessee Stage on the Public Square; the Heritage Stage on Fourth Avenue North; and the Beer/Wine Garden Stage on Fourth Avenue South.

Three designated food areas will offer a tasty variety of everything from roasted corn on the cob and stuffed baked potatoes to Polish sausage, Greek gyros and Asian and Mexican cuisines. And don’t forget the Southern fare: barbeque, burgers and hotdogs, smoked turkey legs, funnel cakes, kettle corn and more will be offered.

A shuttle service provided by the Franklin Transit Authority will be available to transport people from the free parking lots at Harlinsdale Park on Franklin Road and at The People’s Church on Murfreesboro Road. Shuttle rides to the event are $1 for adults and 50 cents for children and seniors. Both sites will operate on Saturday from 10 a.m. until 8 p.m. Only the Harlinsdale site will operate on Sunday from noon to 6 p.m.

Main Street Festival is presented by First Tennessee with major sponsors Hidden Valley, The Kroger Co., Williamson Medical Center, The Grove, Patterson Company, AT&T U-Verse, Wyndham Resorts, LeafFilter and The City of Franklin. Supporting sponsors include Fox 17, Clear Channel Radio, The Tennessean/Williamson A.M., Franklin Home Page, Schroeder Chiropractic, K-9 Off-leash, Durante Home Exteriors, Summerwinds Resorts and FranklinIs.

Proceeds from the event benefit the Heritage Foundation of Franklin and Williamson County and its division, the Downtown Franklin Association, and their missions, respectively: to protect and preserve the architectural, geographic and cultural heritage of Franklin and Williamson County, and to promote the ongoing economic revitalization of Downtown Franklin in the context of historic preservation.

The Main Street Festival is located in Historic Downtown Franklin, Tenn., exit No. 65 from I-65, three miles west to the Public Square.

For more information, call 615-591-8500.